We want to make public transport more attractive to our residents and demand responsive transport is the way forward and we hope to extend the service to other areas in the future.” We’re confident the buses will be well used in Malvern as they provide a sustainable and efficient service in a rural setting. The service, which is funded by Worcestershire County Council and Malvern Hills District Council, will initially focus on South Malvern Hills, and passengers will be able to travel to points of interest outside of the zone.Ĭouncillor Mike Rouse, Cabinet Member with Responsibility for Highways and Transport at Worcestershire County Council, said: “It’s fantastic that we’re launching the second on-demand bus service in Worcestershire following the success of the pilot service in Bromsgrove. Malvern now has two DRT buses, operated by Malvern Community Action in conjunction with Worcester Wheels, and by LMS Travel. Worcestershire County Council is trialling a second demand-responsive transport (DRT) service.